The Cost Of Advertising Channels Lawyers — Online Ads vs. TV Ads

tv-vs-online-advertising

In the highly competitive field of Personal Injury Law, where law firms spend huge sums of money on advertising, the fight for attention is constantly changing. Television ads may have been the preferred strategy in the past; however, the rise of digital marketing altered the game completely. However, in this era where every click costs the same amount, and airtime is essential, which option gives the highest ROI — television or online advertising?